Password Security Tips for Secondary Ticket Brokers
When it comes to the secondary ticket market, security is often overlooked—especially by modern ticket brokers. Over the years, we’ve worked with countless brokers and noticed a recurring trend: weak, easy-to-guess passwords.
We’re talking passwords like someword123, or the slightly more “secure” version: Someword123!
Yes, it includes a capital letter and a symbol—but that doesn’t make it strong. We joke, but the reality is that many brokers think, “Well, I’ve never been hacked, so I must be safe.”
That assumption couldn’t be more dangerous.
Why Do Brokers Still Use Weak Passwords?
We understand the mindset. Most secondary ticket brokers manage multiple platforms—Ticketmaster, POS systems, supplier portals, sales tools, and more. They want a password that’s easy to remember and fast to type throughout the day, especially when employees need quick access.
But convenience should never come at the cost of security.
Every Account Needs a Unique Password
It’s not just good advice—it’s essential. Every account you use, from your Ticketmaster login to your POS system to your email, should have its own unique password, ideally at least 20 characters long. Using the same password across accounts is like using the same key for your car, your house, your office, and your bank. If one gets compromised, they all do.
“That Sounds Impossible!” — It’s Not.
Password managers make it easy.
Tools like:
…allow you to generate strong, unique passwords for every account, while remembering only one master password. These apps work seamlessly across desktops, smartphones, tablets, and even browser extensions.
Security Isn’t Optional Anymore
Cyberattacks don’t just target big corporations. In fact, small and mid-sized businesses—especially those in fast-moving industries like ticket reselling—are prime targets. It only takes one compromised password to lose your entire business data: order history, customer details, revenue reports, and even financial access.
ticketWP Is Built on Security
At ticketWP, we’re not just here to build great ticket websites. We’re here to educate, protect, and empower secondary ticket brokers.
We help you:
- Understand best practices for account protection
- Host your ticket site independently—keeping your API keys and data safe
- Grow your business with confidence, knowing security is built into everything we offer
